While we initially offered complimentary super comparisons, we recognised that we were primarily comparing similar products. However, our unwavering commitment to empowering our clients with information and assisting them in making informed decisions for their future has always been based on general advice principles.
It is important to note that the advice we provide is of a general nature and may not consider individual needs and circumstances. For personalised recommendations, we recommend seeking personal advice from a licensed financial adviser who can take into account your specific situation.
Our observations from numerous super comparisons revealed a recurring pattern: many individuals were switching from one average-performing fund to another, with limited notable improvements.
In response to this, we acknowledged that approximately 95% of people had their superannuation funds invested in equities, exposing them to market volatility. It became evident that our clients were seeking alternatives that offered reduced volatility, enhanced safety and security, and more consistent returns over time.
They have expressed a clear preference for alternatives to traditional funds that heavily rely on the stock market. Understanding the importance of adapting to meet their expectations, we have taken proactive steps to modernise our approach. As a result, we have shifted our focus from comparing similar options to actively seeking a solution that caters to a wide range of client preferences and requirements.