We started out providing complimentary super comparisons, until we realised we weren’t comparing apples and oranges – we were just comparing slightly different apples.
One thing that has never changed is our commitment to helping our clients learn about a better home for their retirement savings, so they feel empowered today, to make better decisions for their future.
In previous years, Compare used to complete thousands of super comparisons and discovered that many people go from one average-performing industry or retail fund to another.
There are currently 161 superannuation funds in Australia, and all are invested in the share market. This means 95% of people have the same type of superannuation fund invested in the same volatile, unstable asset class – equities.
Many people have come to us wanting a better solution for their retirement savings, asking for a product that is less reliant on the stock market, and possessing:
With this, we realised we needed to modernise and adapt to find a practical solution that met our clients’ expectations, so we stopped comparing apples and changed our business model.